A mixed week of time spent collaborating with Gyro and building up the Mecenato infrastructure. Here's what we have to share:

On developing the sales deck
Possibly the first thing we needed to produce was a brief PDF explaining why we came into this world and what is the problem we are trying to solve. It needed to transmit the purpose and the reason why clients should even listen to us. We quickly put together a first version and sent out to a few people for feedback. In the next week, I will be working on making a second iteration based on what I've listened so far. And what I've listened is pretty much this: case studies. Everyone loves a case study, something you did, with beginning and end. All else is too academic. People want to see things in a shelf that they can choose and pay for.

What we have been reading
Here are a few books we have been consulting during this week: