30 hours of working and still going strooong.— Mita Diran (@mitdoq) December 14, 2013
Shortly after this tweet, the Indonesian copywriter behind it – that had worked for almost three hours straight – was no more. This is another wake-up for an ad industry that somehow still appears to believe that brute forcing hours into work will lead to advantages in the career ladder. Very sad news for her family. I do hope I read no more stories like this in the future.