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JWT's LVL UP for Nike shortlisted at Dubai Lynx

JWT's LVL UP for Nike shortlisted at Dubai Lynx

Nike campaign shortlisted in three categories

Mecenato is happy to announce that JWT Dubai's LVL UP campaign for Nike Football Middle East, which took over three floors of a tower in Dubai, has been shortlisted in three different categories (Media, Promo & Activation and Branded Content & Entertainment) at this year's Dubai Lynx awards. Wishing the team the best of luck at the awards night.

Mecenato attends the 60th Cannes Lions Festival

Mecenato attends the 60th Cannes Lions Festival

Mecenato and Coke's Cannes Lions 60th edition bottle

Our quasi-official launch

This year marked the 60th anniversary of what is recognized as the most prestigious advertising festival in the world: Cannes Lions, held in the Côte d'Azur every June. This year we rented out a nice balcony apartment for the duration of the festival, and temporarily moved our operations to the beach. Not bad.

Our favorite pieces of work from Dubai Lynx

It's been a couple of months, but we would still like to take the time to go over a few projects that stood out at the 2013 Dubai Lynx International Festival of Creativity.

Vodafone Fakka in Egypt (Dubai Lynx Awards board)

Vodafone FAKKA

Turn small change into tiny mobile phone credit. Add to that an Egyptian market that is dependent on small shops and petit change and you have a direct impact on your sales. An idea can't be simpler than this. Wish I had done it.

Agency: JWT Cairo
Country: Egypt

Egyptian Tourism Board (Dubai Lynx Awards board)

ITB Live Egyptian broadcast

I'm a sucker for interactive installations and I have no idea how many times I have proposed live feeds coming from far away places, shown in a big screen. These guys managed to do it. And I salute them.

Agency: JWT Cairo
Country: Egypt

Mecenato attends this year's Dubai Lynx Awards

Mecenato attends this year's Dubai Lynx Awards

Our badge and business cards at this year's Dubai Lynx Awards

Mecenato is attending this year's Dubai Lynx Awards. Unfortunately we are too young as a network and we don't have any work in contention for this year. However, we aim to make the most out of it, so reach out for us during the three days of the festival at Madinat Jumeirah and let's talk.