How to write a social strategy?
In this how-to, we will show you how to write a Social Strategy document, which is an internal set of guidelines and SOPs (Standard Operating Procedures) that your brand should adhere to in relation to social media. We will also debate how to gather internal buy-in for your social strategy, and how important it is that human resources are allocated to the maintenance of this new strategy.
Total time: 1 hour (via live streaming)
Activities: Keynote presentation + debate + exercise
Materials needed: Word processing tool
Who's it for?
• Product managers;
• Brand managers;
• Creative teams and copywriters;