How to draw a Lean Canvas?
In this how-to series, we will introduce you the tool and help you create one to describe your current brand's business model. We will also debate how to create new propositions by playing with the canvas. We will also talk about how to get internal buy-in to support the experimentation with new business models in your own business.
Total time: 1 hour (via live streaming)
Activities: Keynote presentation + debate + exercise
Materials needed: Pen (thick Poscas recommended) and paper (A3 or larger) + Post-it notes
Who's it for?
• Product managers;
• Brand managers;
• Marketing executives;
• Creative directors;